The developers of the Official Trump meme token have announced an airdrop of these tokens to all purchasers of Trump-branded watches, perfumes, sneakers, or digital collectible cards.
Anyone who made any purchase before February 15 will receive 3 $TRUMP tokens. In the crypto community, such distributions are commonly called retrodrops. In retrodrops, token rewards are given to those who used the token issuer's services or helped with testing or promotion before the distribution announcement.
This loyalty program format seems extremely unsuccessful to me, although for some reason it's popular in the cryptocurrency industry. Remember how last year, tens of millions of people played Hamster Kombat hoping they would eventually be rewarded with the game's tokens? And remember what happened next? Everyone who received tokens as rewards rushed to sell them, and the price of these tokens plummeted into a hole from which it never recovered.
This is why I consider this format unsuccessful - by distributing tokens for free, developers diminish their value. In a way, it's advantageous for developers to give away tokens they themselves issued - after all, this eliminates the need to spend on a campaign. But this calls into question the prospects for demand for these tokens, while supply is guaranteed to increase.
Overall, tough times lie ahead for the $TRUMP token. Its price has already dropped by 75% from its all-time high, but things will likely get even worse.
For the "lucky ones" who will receive $TRUMP tokens in the airdrop, I'd like to remind you that you can exchange them for more reliable cryptocurrencies on rabbit.io. We'll provide the best rate. However, I suspect that after the distribution, this rate will still be significantly lower than it is now.