
Today, a company linked to the Trump family – World Liberty Financial – purchased $6 million worth of a cryptocurrency called A (formerly known as EOS).
There was a time when EOS was all the rage, seen as the go-to blockchain for smart contracts. It had the potential to become what Solana is today – but things didn’t go as planned. Competition was fierce (think Ethereum and Tron), and the EOS Network slowly faded into the background.
So why invest in its token now?
It looks like a brilliant marketing play. Ever noticed how many crypto tickers start with the letter A? That’s no accident. Assets starting with “A” tend to show up first in lists – and visibility matters.
The same logic applies in traditional finance. Why is Apple’s ticker AAPL, and not APPL (which feels more intuitive)? Probably because “AA” shows up higher than “AP” in alphabetical order.
But you can’t beat a ticker that’s just one letter: A. And somehow, no one had claimed that spot until now.
The rebranding by EOS Network (now known as Vaulta) is clever – maybe even worth the $6 million bet placed today by World Liberty Financial.
By the way, have you noticed how stablecoin issuers chase tickers that start with “USD”? Paxos had a great stablecoin called Paxos Standard (PAX) – one of the few examples of a stablecoin that any holder could actually redeem for dollars directly from the issuer. But even that was rebranded to USDP – because people search for stablecoins in that part of the list.
As for us at rabbit.io, we keep it simple. The top spot in our list doesn’t go to A, or 1A, or 0A (though we wouldn’t be surprised if someone launches those soon). At rabbit.io, the first token on the list is simply the most popular one.
Check it out – you’ll see which one it is.