Does Kraken Know What You Should Trade?

Kraken now offers traders an AI assistant that can suggest a portfolio allocation, set up a purchase schedule, recommend rebalancing, and even prepare the details of an order to buy, sell, or swap assets.

This is not a fully autonomous AI agent - it cannot execute trades on its own. In fact, Kraken does not even call it an AI assistant. Instead, it describes the feature as "financial intelligence."

But what matters is not what Kraken calls it - it's what it actually does. And what bothers me most is that it recommends trades to users.

Sounds pretty unremarkable, right? Name one major exchange that doesn't offer something similar these days. Kraken is simply following the trend.

But do traders actually need this?

If customers visit rabbit.io, they already know which crypto asset they want to exchange and how much of it. Sure, they may change their mind and choose a different swap pair with a better rate, although our rates are the best across the board. But I'm not going to tell our clients that, instead of swapping BTC for USDT, they'd be better off swapping ETH for SOL. That would show disrespect for the customer's choice and distract them for no good reason.

Why do exchanges assume that their customers don't know what they want to trade, when they want to trade it, or how much they want to trade - and that AI can decide these things for them?