BTC Pricing Just Got Way Too Easy to Ignore

A new browser extension called Opportunity Cost has been making the rounds online. It automatically shows you the Bitcoin equivalent of any fiat amount you see on websites.

Many people see it as a reminder of opportunity cost. Sure, you could buy that house for a million dollars… but hey, that’s nearly 10 BTC!

But I think this tool highlights something more important. For years, merchants who were open to accepting Bitcoin often gave the excuse: “It’s too complicated to display prices in BTC.” This extension shows just how untrue that is. If it can overlay BTC prices on someone else’s website, then it’s clearly not hard to do it on your own.

Some say crypto is too volatile, so you’d constantly have to update your prices. But volatility isn’t a deal-breaker. On rabbit.io, we offer both fixed-rate and floating-rate swaps. With the floating option, the final exchange rate might differ slightly from the rate shown at the time the request was created - and most users are totally fine with that. Many even prefer it. Sure, the rate might shift against you today… but it might swing in your favor tomorrow.

Same goes for BTC pricing on goods. If a website lists a product at 10,000 sats, and by the time you’re ready to buy it’s down to 9,900 - is that really going to scare anyone away?