Another Proof of the Challenges in Entering the Stablecoin Market
Coinmetrics presents a chart showing the market share of low-cap stablecoins, collectively valued at $10 billion. Among these, one stands out: PYUSD.
- It’s issued by PayPal, a financial giant with decades of reputation and an enormous user base.
- Despite this, PYUSD’s share is invisible on the chart - it’s that small.
Even PayPal, with its massive network effects, hasn’t managed to capture a meaningful share. For new entrants, launching a stablecoin seems unlikely to yield profits. Users have established habits, and they’re not quick to change.
If you’re used to one stablecoin but suddenly need another, you can easily swap them on rabbit.io.
