What is VERA (VRA)?
Veracity (VRA), founded in 2018, is designed to address issues of ad fraud and content monetization in online media. It is a platform for video publishers to earn VRA tokens through advertising and rewards. Users can earn VRA by watching content, and advertisers use VRA to pay for ad placements. Veracity’s Proof of View (PoV)™ technology ensures that views are genuine, solving the problem of fraudulent traffic in digital advertising.
The platform represents a shift towards transparent and fair online media, where viewers, content creators, and advertisers benefit from an honest system. VRA aims to transform the online advertising and content monetization landscape, offering a blockchain-based solution that benefits all stakeholders in the ecosystem.